Noodles and pastas of Asia's evolving markets
Nehal MedhIpsos Novaction, India
Manish MakhijaniPond's, Unilever, Thailand
PREFACE
This paper looks at the longitudinal analysis of different categories in Asia to understand how the market is evolving and to compare the direction of evolution with the European market. The aim is to arrive at the implications for the marketers to make stronger brands in Asia.
THE CONTEXT
The flattening growth rates of markets in North America and Europe have coincided with the rapidly growing markets in Asia.
The Asian markets have started growing relatively recently. Starting from a low base,...