How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories

In-depth interviews with web banner designers, combined with retrospective protocols, reveal implicit theories of the communication process that they apply during their creation process.

How Web Banner Designers Work: The Role of Internal Dialogues, Self-Evaluations, and Implicit Communication Theories

Marie-Pierre Fourquet-CourbetUniversity of AvignonDidier CourbetUniversity of Nice-Sophia AntipolisMarc VanhueleHEC School of Management
Creative communication designers work with little or no support from formal theories of communication, but Kover (1995) shows that copywriters nevertheless share implicit theories about the functioning of communication that lack a scientific foundation but that people use to explain reality. They are implicit because the people who hold them are not necessarily aware of them and often cannot express them in...

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