Consumer engagement with digital communications services
Kate ReeveOfcom, United Kingdom
Dave SavilleSaville Rossiter-Base, United Kingdom
INTRODUCTION
Historically much of our research, and thus our understanding of consumer needs and attitudes has been platform specific – how do people use the internet, what do they want to watch on TV, how do they decide which mobile phone to buy? But as communication services become more converged we need to more fully understand the role of consumer engagement across all these different platforms.
Ofcom recently commissioned a major research survey to explore consumer attitudes and needs across digital...