Motivations to join - what language do online panellists need to hear to volunteer?

Leyla Namiranian, Howard R. Moskowitz and Alex Gofman

In a world where marketing messages are ubiquitous and consumers try to shield themselves from message proliferation by subscribing to do not call lists and using spam blockers, what hope do researchers have to meet the high sampling standards upon which data reliability is predicated? Furthermore, as Internet and E-panels enable busy research departments to meet their company's ever increasing demand for international research faster and cheaper, consumers are increasingly polled for their opinions.

Motivations to join – what language do online panellists need to hear to volunteer?

Leyla NamiranianDecision Analyst, Inc., United States

Howard R. Moskowitz and Alex GofmanMoskowitz Jacobs Inc., United States

INTRODUCTION – OUR WORLD VIEW

Recent trends in the consumer research industry point to a decreasing response rate, and the possible professionalization of respondents. The response rate is a bell-weather of 'research health' and a key to future growth. Lower response rates precede and perhaps cause more expensive research, more research with inappropriate respondents, and possibly incorrect data. Most published articles on the declining response rates...

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