Dynamic segmentation in the travel industry
Florian BauerVocatus AG, Germany
Markus OrthL'TUR Tourismus AG, Germany
PREFACE
Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their in dividual product conceptualization is incompatible with the product-centred “language” the provider is employing. One consequence of this confusion is a cautious buying behaviour most prominent in industries such as tourism, financial services or telecommunications. This paper presents a conceptual framework and a pragmatic implementation of an online matching algorithm based on an efficient self-correcting customer profiling...