Innovation in cruise ship entertainment – the COSTA CROCIERE case study
Emiliano RomanoTNS Infratest S.p.a., Italy
Marco OttavianiCosta Crociere S.p.a., Italy
WHY THIS CASE HISTORY
The market of cruise holidays is growing and attracting new customers including the young, families and the elderly, all of whom have expectations and needs from this holiday concept, particularly as regards onboard entertainment.
A cruise holiday is therefore an example of a rapidly transforming market that requires constant monitoring of customer expectations so that marketing strategies can be updated.
Our aim with this document is to highlight the contribution that research can...