Innovation in cruise ship entertainment - the COSTA CROCIERE case study

This paper describes the process of qualitative research developed for Costa Crociere in order to help the company renew its evening entertainment services on board a cruise liner operating in the Mediterranean, and to bring them in line with customer expectations.

Innovation in cruise ship entertainment – the COSTA CROCIERE case study

Emiliano RomanoTNS Infratest S.p.a., Italy

Marco OttavianiCosta Crociere S.p.a., Italy

WHY THIS CASE HISTORY

The market of cruise holidays is growing and attracting new customers including the young, families and the elderly, all of whom have expectations and needs from this holiday concept, particularly as regards onboard entertainment.

A cruise holiday is therefore an example of a rapidly transforming market that requires constant monitoring of customer expectations so that marketing strategies can be updated.

Our aim with this document is to highlight the contribution that research can...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands