TGI Global Consumer Barometer - Issue Twenty-Nine: The Global Wine Market

Using the results of the latest global TGI surveys, this paper investigates the world’s most avid wine consumers.

The Global Wine Market

The global wine business is booming. Sales in many countries have risen considerably over the past five years and experts forecast that this trend will continue. But where are the most avid wine consumers and what are they like? Using the results of the latest global TGI surveys, we investigate...

FRENCH TOP THE WINE STAKES

As might be expected, the French emerge as the top wine consumers of the world; nearly 70% of them drink it and of these, 80% have had at least a bottle in the last month. They are also more likely to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands