Semiotics, what now, my love?
Virginia ValentineSemiotic Solutions
PRELUDE
A Short History of Conference Semiotics in 24 years and 12 awards
Semiotics had its first Conference outing in 1983 when Wendy Gordon and I gave a TRB company presentation introducing the Trigger technique of stimulus material.
Trigger stimuli were essentially collage boards, based on what you might call a fledgling semiotic analysis. The market codes, the cultural context – they were all there represented in collage (later mood) boards. As indeed was the theory of notness: if we had a board for 'clean'we'd have an opposite one...