Red Meat - after the pinnacle we kept climbing

Mark Sareff

This case study details a sustained return on investment achieved from an outstanding advertising campaign, the 'Red Meat.

Red Meat. Feel Good – after the pinnacle we kept climbing

EXECUTIVE SUMMARY

This case study details a sustained return on investment achieved from an outstanding advertising campaign, the 'Red Meat. Feel Good.' campaign. As the Gold Pinnacle winner in the 7th Advertising Effectiveness Awards, it is already well-known that this campaign achieved strong sales returns in its first year. But this paper demonstrates something far more important for those unsure of the full benefits of advertising. It urges us to consider more than just the short term financial return but also the impact effective advertising can have on an...

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