The future of search engine optimisation (SEO)

Jeremy Spiller, managing director of White Hat Media, discusses how you can improve your website's position on search engines, like Google.

The future of search engine optimisation (SEO)

Jeremy Spiller

Getting a top listing on Google and other search engines by improving your website's search engine optimisation (SEO) is extremely beneficial. Natural SEO is rated the best technique for return-on-investment over email marketing, pay-per-click ads and even public relations, by 69% of marketing professionals (1).

But the internet changes at an incredible pace and experts agree that what works today may fail in six months, so it is essential to stay up to date. This round-up of what is new in SEO, and predictions for upcoming developments should help your website...

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