British newspapers and the internet

John Hill, Visiting Research Fellow at the Manchester Business School, considers the future of British newspapers in the light of the threats to advertising revenues (especially classified ad revenues) posed by the internet.

British newspapers and the internet

John Hill

There has been an increasingly rising tide of interest in the internet among newspaper managements as more and more revenue has been lost to websites. Such has been their concentration on the perceived threats and possible responses that newspaper managements often appear to have lost sight of the fact that newspapers remain much stronger as a medium. The degree of this strength is indicated by a recent Mintel report which shows that 34% of people in the UK use newspapers as a main source of news compared with 12% who use the internet....

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