Bluetooth early adopters - findings and understanding in Latin America

Richardson Nelson and Paula Soria

This paper aims at discussing differentiated forms of approaching small targets of technology products of very low incidence such as Bluetooth in Latin America, exploring the receptivity of the Brazilian and the Mexican of a new technology and how it can be introduced as new lifestyle.

Bluetooth early adopters – findings and understanding in Latin America

Richardson NelsonMotorola, Brazil

Paula SoriaIbope Solution Ltda, Brazil

INTRODUCING BLUETOOTH IN LATIN AMERICA

“More freedom ... less wires”

The Latin America Bluetooth headset territory may still be seen as incipient if compared to the American, European and Asian markets. Still, it is a growing market. In 2005, according to Motorola's internal sources, the total market for wireless headsets moved up from mere 10,000 to 400,000 units/year.

In 2006 it is estimated that this market will more than triple its volume, reaching the figure of 1.5 million devices sold...

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