Building a healthcare buzz

Lydia Worthington

In this paper, BuzzMetrics review findings from analyses of online consumer buzz for two sets of promising drug therapies.

Building a healthcare buzz

Lydia WorthingtonHealthcare, BuzzMetrics, United States

EXECUTIVE SUMMARY

Building even a small amount of buzz before a product is launched can have a vast, positive impact on the amount of discussion a product merits after it has been released. To test this theory, BuzzMetrics collected word-of-mouth discussion data on two sets of new drugs: the oncology therapies Abraxane and Tarceva, and the treatments for chronic illnesses Tysabri and Byetta.

Through our proprietary analytic methodology and software, we collected buzz among relevant online patient and caregiver forums for each therapeutic category. We tracked the level of discussion...

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