Agencies and corporate social responsibility

Jane Asscher, founder member at 23red, and Stuart Archibald, managing director at archibald ingall stretton, discuss the growing importance of corporate and ethical responsibility for today's brands.

Agencies and corporate social responsibility

Jane Asscher and Stuart Archibald

The idea of companies playing a role at the centre of communities is hardly new. Many communities have grown precisely because of the commercial pull at their hearts, with towns and cities expanding around the central hub of factories and organised business since the first migrations from the countryside began.

Likewise, altruistic company heads, great visionary industrialists with a genuine passion for the welfare of their workforces and the communities beyond them, have always been celebrated and valued. The leap from Titus Salt's neatly constructed town around his...

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