The brave new world of gaming

Tom Farrand, director of Added Value UK, puts the case for advertisers to consider gaming as a serious and potentially mainstream advertising channel.

The brave new world of gaming

Tom Farrand

Imagine a brave new world. It is a media channel largely uncluttered with other brands, a destination that consumers dedicate uninterrupted hours to and a place visited by all generations – from teenagers to 65-year-olds. And, believe it or not, it's a potential advertising platform of today, rather than one plucked from history.

It is time for brands to consider gaming seriously as an advertising channel. No longer merely the home for teenage geeks, this medium has come of age, yet few brands are tapping into the opportunity.

A recent survey from...

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