V & S Vin & Sprit AB: Absolut Director campaign

In 2001 Absolut vodka unveiled "Absolut Director," an online application that allowed visitors to make short films.

V & S Vin & Sprit AB: Absolut Director campaign

Mark Lane

OVERVIEW

Absolut Vodka, owned by the Swedish government monopoly V & S Vin & Sprit AB, was a brand built entirely on image. The famous Absolut print campaign, created by ad agency TBWA\Chiat\Day and launched in 1981, featured endless permutations of a single formula: an image of the iconic bottle along with minimal copy pairing the brand name with a single proper or common noun. By its 20th year the print campaign could claim not only to have almost single-handedly led Absolut from obscurity to monumental success but...

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