Toyota Motor Sales, U.S.A., Inc.: A Car To Be Proud Of campaign

Guy Patrick Cunningham

Toyota Motor Sales, U.S.A., Inc., was the subsidiary of Toyota Motor Corp. charged with selling, marketing, and distributing the Toyota, Lexus, and Scion brands in the United States.

Toyota Motor Sales, U.S.A., Inc.: A Car To Be Proud Of campaign

Guy Patrick Cunningham

OVERVIEW

Toyota Motor Sales, U.S.A., Inc., was the subsidiary of Toyota Motor Corp. charged with selling, marketing, and distributing the Toyota, Lexus, and Scion brands in the United States. The Toyota Corolla was the first line of cars Toyota ever introduced in the United States, and it had long been one of the most successful lines in the world. In 2002 Toyota launched the ninth generation of the Corolla with a campaign titled "A Car to Be Proud Of." This campaign came on the heels...

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