Toyota Motor Sales, U.S.A., Inc.: Get The Feeling campaign

Guy Patrick Cunningham

Toyota Motor Sales, U.S.A., Inc., the American subsidiary of Toyota Motor Corporation, was responsible for the marketing and sales of the company's products in the United States, including the Toyota, Lexus, and Scion brands.

Toyota Motor Sales, U.S.A., Inc.: Get The Feeling campaign

Guy Patrick Cunningham

OVERVIEW

Toyota Motor Sales, U.S.A., Inc., the American subsidiary of Toyota Motor Corporation, was responsible for the marketing and sales of the company's products in the United States, including the Toyota, Lexus, and Scion brands. In 2001 Toyota redesigned the Celica in honor of the model's 30th anniversary. At one time the Celica had been a premier line for Toyota, and the Camry, which was spun off from it, became one of the most popular cars in the entire U.S. market. Nonetheless, in the face of competition, especially...

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