Time Warner, Inc.: Cartoon Network Promotional And Branding campaign
Robert SchnakenbergOVERVIEW
In 1998 Time Warner Inc.'s Cartoon Network, second in children's programming to Viacom Inc.'s Nickelodeon Network, was a 24-hour basic-cable service offering nonstop animated entertainment. Cartoon Network created and showcased original programming such as Dexter's Laboratory, Johnny Bravo, and Space Ghost Coast to Coast. Drawing from the world's largest cartoon library, it also relied heavily on reruns of such classic cartoon series as The Flintstones and Scooby-Dooalong with the entire Warner Brothers cartoon archive. Time Warner and vice chairman Ted...