Sega of America, Inc. & Take-Two Interactive Software, Inc.: Beta-7 campaign
Kevin TeagueOVERVIEW
When Electronic Arts (EA) held the position as the world's largest independent video game publisher in 2003, a bilateral effort was made by Take-Two Interactive Software and Sega of America to overtake EA's number one selling football game with their own ESPN NFL 2K5. Created by Take-Two and distributed by Sega, the football game could be played on two video game consoles, Xbox and PlayStation. Besides gaining ground on Madden NFL 2005 (EA's football game), ESPN NFL 2K5sold at the...