Nissan North America, Inc.: Own One And You'll Understand campaign
Cynthia TokumitsuOVERVIEW
In the 1970s and 1980s the luxury component of the U.S. auto market stayed relatively immune from the threats of Japanese competition, which was able to zero in on the budget and mid-priced segments of the market because of complacency in the American auto industry. The high-end segment remained divided between American and European auto producers, both with their own loyal customers and identity, as had been the case for years.
Honda introduced its high-end Acura, the first Japanese luxury line, to the U.S. market in 1986....