Napster, Inc.: It's Coming Back campaign
Kevin TeagueOVERVIEW
In 1999, 19-year-old Shawn Fanning achieved celebrity status as the file-sharing industry's founder when he created www.Napster.com, a website that facilitated the sharing of music across the Internet. Napster's members could freely download other members' songs onto their own computers, an innovation that sent the music industry into a panic. As other file-sharing applications surfaced, the music industry singled out Napster and forced it to shut down by 2001. Two years later digital music firm Roxio, Inc., purchased Napster's assets, formed licensing agreements with recording studios, repackaged Napster as a Web...