MTV Networks Company: Watch And Learn campaign
Mark LaneOVERVIEW
In the 1990s and early 2000s MTV Networks Company's MTV was the leading trendsetter among American youth. Though initially it solely aired music videos, MTV had evolved into a network focused on the projection of a stylish, youth-oriented brand identity rather than on the exclusive promotion of music. The tone of its programming was established primarily by a stable of popular reality shows. Additionally, part of the network's branding had always been accomplished through distinctive on-air promotional material that typically appeared between programs. Starting with the universally famous "I want...