Miller Brewing Company: Miller High Life Man campaign
Robert SchnakenbergOVERVIEW
NOTE: Also see essay for SABMiller.
The Miller Brewing Company, a subsidiary of cigarette maker Philip Morris, was the second largest beer maker in the United States behind Anheuser-Busch. The Milwaukee-based company brewed about 44 million barrels of beer a year and controlled approximately 20 percent of U.S. sales. Popular Miller Brewing brands included Miller Genuine Draft, Miller High Life, and Icehouse, as well as Red Dog, Meister Brau, Milwaukee's Best, and the nonalcoholic brew Sharp's. Miller Brewing owned eight breweries in seven states, including California, Texas, and its...