Intel Corporation: Time For A Pentium Ii Processor? campaign
Rebecca StanfelOVERVIEW
Intel Corporation, the world's largest manufacturer of computer chips, had used a consistent marketing strategy to make its brand universally recognizable. Since 1991 Intel had advertised its line of chips directly to consumers with the tag line "Intel Inside." By 1998, 80 percent of all active computers were powered by Intel's Pentium chip, and its share of the global chip market was also an impressive 80 percent. According to the National Post, Intel so "thoroughly dominate[d] the microprocessor industry that [its] slogan [had] become...