The Hershey Company: There's No Wrong Way To Eat A Reese's campaign

New York advertising agency Ogilvy & Mather created the long running “there’s no wrong way to eat a Reese’s campaign” in 1988 for Hershey’s Peanut Butter Cups.

The Hershey Company: There's No Wrong Way To Eat A Reese's campaign

Rayna Bailey

OVERVIEW

The Hershey Company acquired the H.B. Reese Candy Company in 1963, and with the acquisition came a popular peanut-butter-filled, chocolate-coated candy, Reese's peanut butter cups. The Reese's brand expanded over time to include Crunchy Peanut Butter Cups, Reese's Nutrageous candy bar, and Reese's Pieces, which in 1982 were made famous as the preferred treat of a lovable alien in the movie E.T. the Extraterrestrial. For almost 20 years, from 1969 to 1988, Hershey promoted its Reese's peanut butter cups with the familiar...

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