Go Daddy Software, Inc.: Godaddy.Com Super Bowl Commercial campaign

Mark Lane

By 2004 Go Daddy Software had become a leader in the Internet domain-name registration industry, buying available domain names and then selling them to individuals and businesses for a yearly fee.

Go Daddy Software, Inc.: Godaddy.Com Super Bowl Commercial campaign

Mark Lane

OVERVIEW

By 2004 Go Daddy Software had become a leader in the Internet domain-name registration industry, buying available domain names and then selling them to individuals and businesses for a yearly fee. In 2004 the company embarked on its first national marketing effort, contracting New York agency the Ad Store to help make Go Daddy and the GoDaddy.com website known to mainstream America via a TV spot for Super Bowl XXXIX. That Super Bowl, played on February 6, 2005, was the first since the infamous "wardrobe malfunction" that had...

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