Game Show Network: You Know You Know campaign
Rayna BaileyOVERVIEW
The Game Show Network (GSN), the only 24-hour cable channel in the United States dedicated to game shows and interactive game playing, was founded in 1995. By 2000 its ratings were at an all-time high, and the network said it was attracting a growing number of viewers. Its goal, however, was to expand the number of cable outlets offering GSN and to increase its viewer base from 25 million subscribers to 50 million within three years.
To accomplish this goal, GSN launched its first-ever consumer-marketing and brand-awareness campaign in...