DaimlerChrysler Corp.: Employee Pricing Plan Plus campaign

Guy Cunningham

The Chrysler Group, based in Auburn Hills, Michigan, was the American subsidiary of DaimlerChrysler, responsible for the sales, marketing, and manufacturing of vehicles from the Dodge, Chrysler, and Jeep brands.

DaimlerChrysler Corp.: Employee Pricing Plan Plus campaign

Guy Cunningham

OVERVIEW

The Chrysler Group, based in Auburn Hills, Michigan, was the American subsidiary of DaimlerChrysler, responsible for the sales, marketing, and manufacturing of vehicles from the Dodge, Chrysler, and Jeep brands. In 2005 one of Chrysler's key competitors, the General Motors Corporation (GM), had planned a major sales initiative that combined price reductions with rebates and promised to make the price of GM vehicles extremely competitive. In an attempt to head off this move the Chrysler Group developed its own program, Employee Pricing Plan Plus, slated for June 2005. The initiative...

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