Allied Domecq PLC: Loosen Up A Little campaign

Dunkin' Donuts, the wholly owned subsidiary of the United Kingdom-based Allied Domecq PLC, reigned in 2000 as the world's largest coffee-and-baked-goods chain.

Allied Domecq PLC: Loosen Up A Little campaign

Kevin Teague

OVERVIEW

Dunkin' Donuts, the wholly owned subsidiary of the United Kingdom-based Allied Domecq PLC, reigned in 2000 as the world's largest coffee-and-baked-goods chain. With 3,500 outlets and $2 billion in annual sales, the quick-service restaurant was outperforming competitors such as Starbucks Coffee Company and Krispy Kreme Doughnuts, Inc. Even though Starbucks and Krispy Kreme were rising in popularity, executives at Dunkin' Donuts remained undaunted. They believed that Dunkin' Donuts' customers preferred the chain's low prices and rapidly prepared drinks, such as its Dunkin' Donuts Dunkaccino, an adaptation of a café...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands