A turnaround triumph: business transformation in the pay TV industry
Rob Highett-SmithAUSTAR Entertainment, Australia
Kylie MillerBlue Moon Research and Planning, Australia,
Nikki KingAUSTAR Entertainment, Australia
INTRODUCTION
This paper details the role played by research in affecting a significant business turnaround at AUSTAR Entertainment, the dominant Pay TV provider in regional Australia. A brief overview of the Pay TV industry in Australia and AUSTAR Entertainment's position within the industry is outlined. The paper then details the growth and stagnation of the AUSTAR business and explores the reasons behind this fall, one of which is an absence of consumer...