A turnaround triumph: business transformation in the Pay TV industry

This paper demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance.

A turnaround triumph: business transformation in the pay TV industry

Rob Highett-SmithAUSTAR Entertainment, Australia

Kylie MillerBlue Moon Research and Planning, Australia,

Nikki KingAUSTAR Entertainment, Australia

INTRODUCTION

This paper details the role played by research in affecting a significant business turnaround at AUSTAR Entertainment, the dominant Pay TV provider in regional Australia. A brief overview of the Pay TV industry in Australia and AUSTAR Entertainment's position within the industry is outlined. The paper then details the growth and stagnation of the AUSTAR business and explores the reasons behind this fall, one of which is an absence of consumer...

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