Case study: re-branding success for ITN Source

In June 2006, ITN (Independent Television News) launched a new corporate identity. As part of this global launch ITN Archive became ITN Source, the world's leading aggregator of moving image content, and launched its own re-branded identity.

Case study: re-branding success for ITN Source

Phil Williams

ITN Source, business of ITN (Independent Television News), is the world's leading aggregator of moving-image content, housing over 700,000 hours of footage across a diverse range of collections including such well-known programmes as Coronation Street and Survival. It is adding around 15 hours of new material every day; its revenues have trebled over the past two years and continue to grow by 35% year on year.

Headquartered in London, ITN Source employs over 70 people globally with sales offices in New York, Los Angeles, Toronto, Berlin, Paris,...

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