Comparative study of young people’s response to anti-smoking messages

Targeting young people in their early teens before they have established a smoking habit may be critical to reducing smoking rates.

Comparative study of young people's response to anti-smoking messages

Elinor DevlinFormerly Institute for Social Marketing, University of Stirling and the Open University

Douglas EadieInstitute for Social Marketing, University of Stirling and the Open University

Martine SteadInstitute for Social Marketing, University of Stirling and the Open University

Kirsty EvansResearch Consultant

INTRODUCTION

Smoking prevalence increases rapidly with age, with the majority of people taking it up during their teenage years (Walker et al. 2001). Research conducted into young teenagers and smoking in 1998 indicated that less than 1% of 11-year-olds were regular smokers compared with...

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