Comparative study of young people's response to anti-smoking messages
Elinor DevlinFormerly Institute for Social Marketing, University of Stirling and the Open University
Douglas EadieInstitute for Social Marketing, University of Stirling and the Open University
Martine SteadInstitute for Social Marketing, University of Stirling and the Open University
Kirsty EvansResearch Consultant
INTRODUCTION
Smoking prevalence increases rapidly with age, with the majority of people taking it up during their teenage years (Walker et al. 2001). Research conducted into young teenagers and smoking in 1998 indicated that less than 1% of 11-year-olds were regular smokers compared with...