Chinese consumers: an international comparison

Mike Sherman

This article describes research by Synovate in China into consumer attitudes and behaviour, and compares the country with the U.S.

Chinese consumers: an international comparison

Mike Sherman

Knowledge is Gold. In order to understand a market, full information is required. We all know that China is changing, however, many marketing professionals would benefit from a deeper knowledge of the country as some of what they do know is often stereotypical and anecdotal.

The following findings from Synovate are intended as a starting point to help marketers begin their successful journey into China's young but growing marketplace.

Furthermore, you will be able to contrast and compare China with the US and UK markets.

The findings are drawn from our Hotspots research,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands