Marketing budgets - the money puzzle
Roderick White
The Admap report for November 2006 contains a number of articles relating to communications and marketing budgeting and budget allocation. In his introduction, Roderick White, Admap's editor, addresses the key thorny issues, outlines current methodologies and thinking, and points out that there are no new, easy or certain solutions.
| David Dixon and Sebastian Shapiro |
| Pat McGowan and David Meer |
| Olivia ... |