United States Postal Service: Usps Image And Competitive Ads campaign
Judson KnightOverview
The United States Postal Service (USPS) delivers more than 40 percent of the world's mail, making it by far the largest postal delivery system in the world. By contrast, Japan's system, the second largest, handles only 6 percent. The USPS also delivers mail more cheaply than the postal systems of other industrialized nations. But the USPS is not just another government bureaucracy like the Department of Agriculture or the military; rather, it is an independent agency operating within the executive branch of the federal government. That makes...