The Topps Company, Inc.: Bazooka Joe campaign
Robert SchnakenbergOverview
The Topps Company has been an international marketer of entertainment products, principally collectible trading cards, confections, sticker collections, and comic books, since 1938. Topps has also manufactured the popular lollipop brands marketed as Ring Pops and Push Pops, minicollectibles sold as Precious Puppies and Baby Wild Animals, and novelty candy and gum products.
The Topps Company was founded as Topps Chewing Gum and in its early years produced a popular penny "Topps Gum" from a factory in Brooklyn, New York. After World War II the company developed Bazooka Bubble Gum,...