The Topps Company, Inc.: Bazooka Joe campaign

The Topps Company has been an international marketer of entertainment products, principally collectible trading cards, confections, sticker collections, and comic books, since 1938.

The Topps Company, Inc.: Bazooka Joe campaign

Robert Schnakenberg

Overview

The Topps Company has been an international marketer of entertainment products, principally collectible trading cards, confections, sticker collections, and comic books, since 1938. Topps has also manufactured the popular lollipop brands marketed as Ring Pops and Push Pops, minicollectibles sold as Precious Puppies and Baby Wild Animals, and novelty candy and gum products.

The Topps Company was founded as Topps Chewing Gum and in its early years produced a popular penny "Topps Gum" from a factory in Brooklyn, New York. After World War II the company developed Bazooka Bubble Gum,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands