State Farm Insurance Companies: Like A Good Neighbor, State Farm Is There campaign
Chris AmorosinoOverview
Dramatic changes in the insurance market caused State Farm to introduce a new advertising slogan in 1971. To aid the public's recall, State Farm set the slogan to music. Since then "Like a Good Neighbor, State Farm Is There" has become one of the most recognized slogans in any industry. It also became a constantly repeated expression of the corporate philosophy to employees and agents.
The life insurance version of the song lyrics were "We all hope the good times never leave us behind....