Reading is Fundamental: Reading Is Fundamental campaign
Judson KnightOverview
The advertising campaigns of nonprofit organizations were often all but synonymous with the organizations themselves. Various groups worked to increase awareness of cancer, hunger, AIDS, homelessness, child abuse, the environment, or any number of other concerns. Although many of these also contributed to research efforts in the case of a disease or shelters in the case of a social problem, sometimes an issue was so great that the charitable group was in no position to directly tackle, or at least to make a serious dent in, the situation with which...