Qantas Airways Ltd.: Win A Kangaroo campaign

Alan Joyce

"Be the first one on your block to win a kangaroo!" blared the headline. In an era of "serious" advertising in which respectability and "scientifically proven" benefits were the usual selling points, this ad from Qantas Airways Limited was a quirky herald of things to come.

Qantas Airways Ltd.: Win A Kangaroo campaign

Alan Joyce

Overview

"Be the first one on your block to win a kangaroo!" blared the headline. In an era of "serious" advertising in which respectability and "scientifically proven" benefits were the usual selling points, this ad from Qantas Airways Limited was a quirky herald of things to come. The Australian company was the second oldest airline in the world and had already made a name for itself outside the United States, but for the most part Americans were unaware of its existence and had little knowledge of the country in which it...

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