Puerto Rico Tourism Company: 1950S Ogilvy & Mather Print campaign
Judson KnightOverview
Like all truly great advertising, the 1950s Ogilvy & Mather print ads for the Puerto Rico Tourism Company (PRTC) seemed almost like works of art. One photo showed a Puerto Rican beauty clutching a bouquet, her face turned toward an ornate wrought iron entryway. "Girl by a gate—in old San Juan," announced the headline of this 1958 ad, which appeared in upscale magazines such as the New Yorker. The ad read almost like poetry: "Time stands still in this Puerto Rican patio. That weathered escutcheon...