National Basketball Association Properties, Inc.: Wnba Join In campaign

Rebecca Stanfel

National Basketball Association Properties, Inc., made sports history when it launched a women's professional basketball league in 1997.

National Basketball Association Properties, Inc.: Wnba Join In campaign

Rebecca Stanfel

Overview

National Basketball Association Properties, Inc., made sports history when it launched a women's professional basketball league in 1997. Although other ventures of this kind had been attempted—and had failed—the Women's National Basketball Association (WNBA) was the first to have the full marketing and logistical support of the popular National Basketball Association (NBA) behind it. After a successful first season, in which attendance at arenas and ratings during the televised games far exceeded the NBA's expectations, the WNBA wanted to draw fans in for the second season. NBA Entertainment,...

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