GTE: Gee! No, Gte! campaign

Nancy Condry

In the early 1970s General Telephone & Electronics was a $13 billion multinational corporation that was virtually unknown.

GTE: Gee! No, Gte! campaign

Nancy Condry

Overview

In the early 1970s General Telephone & Electronics was a $13 billion multinational corporation that was virtually unknown. It employed more than a quarter of a million people; its stock was the sixth most widely held by private investors; and it operated the second largest telephone system in the United States. Even where the company provided telephone service, it was known as GenTel.

Such obscurity was a product of the company's early days as General Telephone Corporation, a disparate group of telephone companies operating under different names, and later a result of...

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