CSX Corporation: Csx Corporation's Branding Ads campaign

Jack Rummel

In 1980 two of the larger railroads in the United States—Chessie System Railroads and Seaboard Coast Line Industries (whose major rail component was known as the Family Lines Rail System—merged into a new company called CSX Corporation.

CSX Corporation: Csx Corporation's Branding Ads campaign

Jack Rummel

Overview

In 1980 two of the larger railroads in the United States—Chessie System Railroads and Seaboard Coast Line Industries (whose major rail component was known as the Family Lines Rail System—merged into a new company called CSX Corporation. The merger had been proposed two years earlier but was held up because of scrutiny from the Inter-state Commerce Commission (ICC), the federal government agency having the power to block monopolistic mergers and approve those that seemed to hold no threat of monopoly control over their industry. By 1980, after many public hearings,...

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