Book-of-the-Month Club: Book-Of-The-Month Club campaign
Judson KnightOverview
Founded in 1926 by Harry Scherman, Maxwell Sackheim, and Robert K. Haas, the Book-of-the-Month Club (BOMC) was both a company and a marketing campaign. The strategy of the BOMC, developed early in its history, was simple: it offered prospective members a number of books at a discount, and, in return, members agreed to purchase a certain number of books over a given period of time. Each month, members would receive that month's selection, along with a bill, unless they had previously returned a card notifying the BOMC that they did not wish...