Allstate Insurance Company: You're In Good Hands campaign

Grace Hawthorne

"You're in good hands with Allstate," the slogan of Allstate Insurance Company, was created in 1950 as part of a series of layouts for a proposed magazine ad submitted by the advertising agency Goodkind, Joice & Morgan of Chicago.

Allstate Insurance Company: You're In Good Hands campaign

Grace Hawthorne

Overview

"You're in good hands with Allstate," the slogan of Allstate Insurance Company, was created in 1950 as part of a series of layouts for a proposed magazine ad submitted by the advertising agency Goodkind, Joice & Morgan of Chicago. At the time Allstate sold only automobile insurance and Davis W. Ellis, the company's general sales manager, was looking for a way to convey the idea that Allstate provided help in times of crisis. Several of the layouts showed automobiles with two giant hands hovering protectively over them. Ellis, who...

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