Wm. Wrigley Jr. Company: Kiss A Little Longer campaign
Kate W. HarrisOverview
In 1976 Big Red gum joined the Wm. Wrigley Jr. Company, America's largest manufacturer of chewing gum. The Wrigley family of chewing gums included Doublemint, Wrigley's Spearmint, Juicy Fruit, and Freedent. Seeing a need in the cinnamon gum market (then dominated by Dentyne) for a full-sized stick and "Big Bold Flavor," Wrigley launched the campaign in 1979. The campaign's jingle and refrain, "Kiss a Little Longer," became familiar to viewers across the United States as it was still being used in 1999.
Historical Context
William Wrigley Jr....