Wolverine World Wide, Inc.: Hush Puppies Dog campaign

Grace Hawthorne

The "Hush Puppies Dog" campaign was initiated by the Hush Puppies division of Wolverine World Wide, Inc.

Wolverine World Wide, Inc.: Hush Puppies Dog campaign

Grace Hawthorne

Overview

The "Hush Puppies Dog" campaign was initiated by the Hush Puppies division of Wolverine World Wide, Inc. It ran from mid-1987 through April 1991. Working on the campaign were Richard L. Simpson Wolverine's director of advertising and public relations; Jeff Lewis, advertising manager for Hush Puppies shoes; Minneapolis-based photographer Rick Dublin; and Bob Barrie, ad director from the ad agency Fallon McElligott, Minneapolis.

The first picture ran in USA Today on May 18, 1987. Sylvia Paine commented in an article for Photo District News:"Originally conceived...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands