Wendy's International, Inc.: Dave Thomas campaign

In the late 1990s Wendy's International was the world's number three hamburger chain, behind McDonald's and Burger King.

Wendy's International, Inc.: Dave Thomas campaign

Robert Schnakenberg

Overview

In the late 1990s Wendy's International was the world's number three hamburger chain, behind McDonald's and Burger King. The Dublin, Ohio-based company operated more than 5,200 restaurants worldwide—nearly 4,600 in the United States and more than 600 in other countries. Industry surveys consistently ranked Wendy's burgers the best in quality. With higher prices but no signature product … la the Big Mac or Whopper, the company relied on square burgers made from fresh beef and a diverse menu that included a spicy chicken sandwich, chili, baked potatoes, and a selection of...

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